Analytics Reference

Analytics KPI Glossary & Industry Benchmarks

A plain-English breakdown of every metric on your Analytics dashboard — what it measures, how it's calculated, and what the numbers actually mean for a screen printing shop your size.

The 12 KPI Cards

Every number at the top of your analytics dashboard — what it counts and why it matters.

All KPIs are scoped to the date range you select (30 / 90 / 180 / 365 days, or All Time). Changing the range updates every card, chart, and projection on the page simultaneously.

Job metrics

Total Jobs

COUNT(jobs) in range

Every job created during the selected period, regardless of current status. Your activity volume.

Active Jobs

Jobs not in Completed / Cancelled

Jobs still moving through your pipeline right now. High active counts are healthy — unless they're all stuck in early stages.

Completed Jobs

Jobs that reached Completed Order status

Your actual output — jobs fully delivered. Compare to Total Jobs to find your pipeline completion rate.

Paid Jobs

Jobs with fully-paid invoices

Jobs where money is in the bank. Lower than Completed Jobs? You have outstanding invoices on closed work.

Revenue metrics

Total Revenue

SUM(invoice totals) in range

Everything you've billed — collected or not. Your top-line gross revenue number.

Paid Revenue

SUM(paid invoice totals)

Money that's actually hit your account. Use this to understand cash flow, not Total Revenue.

Outstanding Revenue

Total Revenue − Paid Revenue

Your accounts receivable — money owed but not collected. Growing month-over-month is a red flag.

Avg Job Value

Total Revenue ÷ Total Jobs

Your average ticket size. One of the most important levers for profitability — raising this by $100/job is often easier than adding 10 more jobs.

Production metrics

Avg Completion Days

AVG(completed_at − created_at) in days

How long jobs take from creation to Completed Order. Includes weekends and holidays — it's calendar days, not business days.

Tees to Print

SUM(quantity) on active/pending jobs

Total garments in your current backlog. Useful for planning ink and substrate orders before the week starts.

Tees Printed

SUM(quantity) on completed jobs in range

Total garments you've actually printed and delivered. Tracks your physical throughput, not just job count.

Queue Value

SUM(invoice totals) on open jobs

The total dollar value of your current backlog. Use this for cash-flow forecasting — it's revenue you haven't invoiced yet.

How Annual Projections Work

The math behind 'Projected Annual Revenue' and why it gets more accurate over time.

Projections are straightforward: Kontraktr™ averages your historical data by calendar month, then multiplies by 12.

// Monthly averages

avgJobsPerMonth = totalJobs ÷ monthsWithData

avgRevenuePerMonth = totalRevenue ÷ monthsWithData

avgTeesPerMonth = totalTees ÷ monthsWithData

// Projections

projectedAnnualJobs = avgJobsPerMonth × 12

projectedAnnualRevenue = avgRevenuePerMonth × 12

Why projections improve with time

With 2 months of data, the projection assumes those 2 months represent your typical pace — which may not account for seasonal swings. With 12+ months of data, the projection captures slow winter months and busy spring/fall rush seasons, making it far more reliable.

Months of history	Projection reliability
1–2 months	Directional only — treat as a rough guess
3–6 months	Reasonable — seasonal variation missing
7–11 months	Good — covers most seasonal patterns
12+ months	Best — full seasonal cycle represented

To see projections based only on your best months, set the date range to your busiest season (e.g., spring 90 days) and use those projections for capacity planning. Use All Time projections for conservative annual budgeting.

Industry Benchmarks for Screen Printing Shops

Real-world targets based on typical shop performance — use these to spot where you stand.

These ranges reflect common performance levels across small-to-mid screen printing shops. Every shop is different — use these as directional signals, not hard rules.

Metric	Healthy	Watch	Act Now
Avg Completion Days	< 10 days	10–18 days	> 18 days
Avg Job Value	> $600	$250–$600	< $250
Collection rate (Paid ÷ Total)	> 85%	70–85%	< 70%
Pipeline completion rate (Completed ÷ Total)	> 75%	55–75%	< 55%
Monthly jobs (per press)	> 30 jobs	15–30 jobs	< 15 jobs
Outstanding Revenue (% of Total)	< 15%	15–30%	> 30%

Throughput by shop size

Small shop

1–2 presses

20–60 jobs/mo

$15k–$40k/mo

Mid-size shop

3–6 presses

60–200 jobs/mo

$40k–$150k/mo

Large shop

7+ presses

200+ jobs/mo

$150k+/mo

Revenue per press of $15,000–$35,000/month is the typical target for a productive setup. If you're well below that, look at your Avg Job Value first — more revenue per job beats more jobs on the same press every time.

Reading the AR Aging Report

How to use Outstanding Revenue and the AR Aging section to get paid faster.

The AR Aging section (scroll past the main charts on the Analytics page) splits your Outstanding Revenue into five buckets based on how overdue each invoice is.

Bucket	What it means	Action
Current	Invoice sent, not yet due	No action needed
1–30 days	Slightly past due	Send a friendly reminder
31–60 days	Getting stale	Call the customer directly
61–90 days	Serious risk of non-payment	Escalate + consider hold policy
90+ days	High bad-debt risk	Collections or write-off decision

If your 61–90 day or 90+ day buckets are growing, require deposits on future jobs from those customers. Kontraktr™ lets you put accounts on HOLD, which blocks new job creation until balances are cleared.

Comparison Modes (WoW / MoM / YoY)

How delta badges work and what the percentages actually compare.

Enable a comparison mode from the filter bar to add percentage-change badges to every KPI card. The badge compares your current period against the equivalent prior period.

WoW — Week over Week

Last 7 days vs. the 7 days before that. Best for spotting short-term momentum shifts or a slow week.

MoM — Month over Month

Last 30 days vs. the prior 30 days. Good for tracking month-to-month growth trends.

YoY — Year over Year

Your selected range vs. the same period one year ago. The most meaningful comparison once you have 12+ months of data.

+12%

Green delta

Metric improved vs prior period

−8%

Red delta

Metric declined vs prior period

—

Grey / no badge

No prior-period data available

The API Usage Metric

What it tracks, what the warning means, and what to do when you're running low.

Kontraktr™ uses AI for several features: automatically reading incoming purchase orders from Gmail, smart-filling job descriptions, and other assistant-style actions. Each use consumes a small amount of your monthly AI budget.

What counts toward usage

Gmail AI PO processing, job description generation, and other AI-assisted actions inside Kontraktr™. Regular job management, invoicing, and scheduling don't touch this budget.

The low-balance warning

Kontraktr™ shows an orange warning card when your AI budget drops below $5. This gives you time to add credits before AI features pause. If the budget hits $0, AI features are suspended — all other features remain fully functional.

Budget resets

Your AI usage budget resets on your billing cycle date each month. Usage shown on the Analytics page is for the current billing month only — it doesn't accumulate across months.

If you're burning through your AI budget faster than expected, check how many Gmail PO emails are being processed. High-volume inboxes with lots of non-PO emails can trigger more AI calls than necessary. Contact support to fine-tune your Gmail filter rules.

Quick Reference — Formulas at a Glance

Total JobsCOUNT(jobs in range)

Active JobsJobs not Completed or Cancelled

Completed JobsJobs at Completed Order status

Paid JobsJobs with fully paid invoices

Total RevenueSUM(all invoice totals)

Paid RevenueSUM(paid invoice totals)

Outstanding RevenueTotal Revenue − Paid Revenue

Avg Job ValueTotal Revenue ÷ Total Jobs

Avg Completion DaysAVG(completed_at − created_at)

Tees to PrintSUM(qty) on open jobs

Tees PrintedSUM(qty) on completed jobs

Queue ValueSUM(invoice totals) on open jobs

Annual Projection(monthly avg) × 12

Collection RatePaid Revenue ÷ Total Revenue

Completion RateCompleted Jobs ÷ Total Jobs

Production Queue Guide

Kanban board workflow, priority sorting, and overdue indicators.

Job Costing Walkthrough

How to calculate costs, set margin targets, and track actuals.

Calendar Capacity Guide

Scheduling jobs, press capacity limits, and avoiding overbooking.

Got a number that doesn't look right?

Our support team can walk you through your analytics and help identify what's driving any unusual metrics.

Contact Support

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Months of history

Projection reliability

1–2 months

Directional only — treat as a rough guess

3–6 months

Reasonable — seasonal variation missing

7–11 months

Good — covers most seasonal patterns

12+ months

Best — full seasonal cycle represented

Metric

Healthy

Watch

Act Now

Avg Completion Days

< 10 days

10–18 days

> 18 days

Avg Job Value

> $600

$250–$600

< $250

Collection rate (Paid ÷ Total)

> 85%

70–85%

< 70%

Pipeline completion rate (Completed ÷ Total)

> 75%

55–75%

< 55%

Monthly jobs (per press)

> 30 jobs

15–30 jobs

< 15 jobs

Outstanding Revenue (% of Total)

< 15%

15–30%

> 30%

Bucket

What it means

Action

Current

Invoice sent, not yet due

No action needed

1–30 days

Slightly past due

Send a friendly reminder

31–60 days

Getting stale

Call the customer directly

61–90 days

Serious risk of non-payment

Escalate + consider hold policy

90+ days

High bad-debt risk

Collections or write-off decision

Analytics KPI Glossary & Industry Benchmarks

The 12 KPI Cards

Job metrics

Revenue metrics

Production metrics

How Annual Projections Work

Why projections improve with time

Industry Benchmarks for Screen Printing Shops

Throughput by shop size

Reading the AR Aging Report

Comparison Modes (WoW / MoM / YoY)

The API Usage Metric

Quick Reference — Formulas at a Glance

Related articles

Analytics KPI Glossary & Industry Benchmarks

The 12 KPI Cards

Job metrics

Revenue metrics

Production metrics

How Annual Projections Work

Why projections improve with time

Industry Benchmarks for Screen Printing Shops

Throughput by shop size

Reading the AR Aging Report

Comparison Modes (WoW / MoM / YoY)

The API Usage Metric

Quick Reference — Formulas at a Glance

Related articles